Asset Based Community Development (ABCD) is a system that is revolutionising the traditional practice of social development throughout the world. The term Asset Based Community Development (ABCD) describes a method of community organisation developed in North America. With more and more countries now practising ABCD, it has become an internationally recognised way to community empowerment.

The philosophy behind ABCD is that every community has the power to achieve what is most important for them by capitalising on their collective skills and talents (or assets), rather then focussing on their deficits. Furthermore, ABCD warns against needs or deficit based community development, which can reinforce negative perceptions about communities.

The change in name and identity has come about as a result of a merger with the Porirua Health Plus PHO and in response to a Government directive for there to be fewer PHOs throughout New Zealand.

November 2009

In September 2009 a publication titled "Doing Difficult Things Differently", telling the story of the South East and City Primary Health Organisation, was launched at an event in Newtown, Wellington. Inspiring Communities was delighted to be a part of both facilitating the book, and attending the launch event.

As an example of true community-led development, this quote from a CEO says it all: "We are so community-driven that I know, if the community didn't want me in this role, I wouldn't be here!"

These words were said with humour, humility and total sincerity by Justine Thorpe, Chief Executive of SECPHO (South East and Central Primary Health Ordganisation) at the launch in September of a unique publication telling the SECPHO story. Doing Difficult Things Differently: the community development approach of South East and City Primary Health Organisation follows the story of SECPHO's development since its formation as a Charitable Trust in 2003.

SEPCHO is committed to providing accessible, affordable primary health care services to its populations and aims to reduce health inequalities and overcome barriers to accessing health services for Maori, Pacific, Refugee and low income peoples in its area. The non-profit PHO comprises 36 member organisations ranging from health centres and pharmacies to a vast array of social service and community support groups serving groups of different ages, ethnicities, backgrounds and those living with physical and other challenges.

Doing Difficult Things Differently is primarily a compilation of interviews with staff of SECPHO or the member organisations, and their clients in the community. Its creation was the result of collaboration between SECPHO, The Families Commission and Inspiring Communities, and was written by Frances Hancock and David Epston.